CHALLENGE:
Built desire to purchase seasonal products and create activation campaigns for well known coffee shop
SERVICE:
Paid Social
CLIENT:
REGION:
CEE
TOOLS:
On Facebook and Instagram we have defined 6 target groups which do not coincide and are aligned with SBX client profile. Every level is characterized by smaller awareness of the coffee shops and is less customed to eating out.
STRATEGY:
Using reach and frequency strategy we displayed every group with communication designed for their level of awareness. We encouraged them to using new products and visits to the coffee shop.
EFFECTS:
In campaign lasting 12 months
Poland: reach on the level of 2.5 bn, on average 15 displays of an ad
Germany: reach on the level of 7.5 bn, on average 9 displays of an ad
Czech Republic: reach on the level of 0.8 bn, on average 14 displays of an ad
Romania: reach on the level of 1.4 bn, on average 15 displays of an ad
Hungary: reach on the level of 1 bn, on average 16 displays of an ad
CONCLUSIONS:
Thanks to our strategy we minimized the costs of reaching the target group. Giving up the false engagement underneath the posts we crated the real connections between the product and the client. We were also able to objectively evaluate creative lines of the agencies.
