CHALLENGE:
In the era of descending organic reach start to generate profit thanks to social media ads
SERVICE:
Performance marketing
CLIENT:
REGION:
Poland, UK, USA
TOOLS:
STRATEGY:
Depending on sales funnel level we used reach, traffic and conversions optimizations. Every group and every optimization had its own personalized ad creation. Additionaly, we took under consideration new clients and clients who knew the brand. Thanks to the thorough analyze of customers personas and target groups we were able to conduct efficient targeting, budget control and obtain new clients.
50%
lower costs of the lead
100000
leads in two years
EFFECTS:
Reducing the lead costs by 54% and obtaining 165 000+ leads in two years.
CONCLUSIONS:
Thanks to effective optimization methods and personalization of the communication we reduced costs of the lead. We obtained high quality leads thanks to which we achieved the goal of generating profit through social media.
